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Social Media and the News

By John Foley, Jr., Chief Executive/Marketing Officer at Grow Socially Just 140 characters—140 strikes on the keyboard by thousands of people in a few-hour span was the culmination of one of the...

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When Crisis Knocks: Being PR Savvy through Social Media

By Amy Howell, CEO of Howell Marketing Strategies Social media has been a game changer for PR folks across the board. No matter what type of business, industry, or organization you are in, social media...

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Tips for Addressing Brand Misuse While Mitigating PR Backlash

By David Bell, Lawyer and Chair of Social Media Practice at Haynes and Boone, LLP Perhaps you’ve heard about Chick-fil-A’s recent “oops” moment. The company fired off a cease and desist letter to a...

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